Better Business
by Michael R. Solomon
Synopsis : For courses in introductory business. Conversational, question and answer approach to contemporary business Better Business introduces the business content readers need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages readers to engage more fully with the material. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while "Mini Chapters" focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, readers have a powerful learning tool that captures the evolving issues and opportunities of business. Also available with MyLab Intro to Business MyLab(TM) Intro to Business is an online homework, tutorial, and assessment program designed to work with this text to engage students
Details :
Author : Michael R. SolomonPages : 624 pages
Publisher : Pearson
Language : eng
ISBN-10 : 0134522745
ISBN-13 : 9780134522746
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